Web Developer (Content Management & SEO Optimization)

Key Responsibilities

1. Website Development & Maintenance
   - Continuously improve and maintain user-friendly and responsive WordPress websites and Salesforce landing pages.
   - Troubleshoot website issues, manage plug-ins, and ensure uptime and performance.
   - Apply UI/UX best practices to improve interface quality and user satisfaction.
   - Ensure seamless CMS workflows for fast content updates and scalability across business units.
2. SEO Strategy & Content Relevance
   - Lead technical and on-page SEO: audits, metadata optimisation, schema markup, keyword strategy, and load speed performance.
   - Use tools like Google Analytics, Search Console, SEMrush, Yoast, and MS Clarity to analyse traffic and identify optimisation opportunities.
   - Develop internal linking and white-hat backlink strategies to improve organic ranking and domain authority.
   - Monitor performance metrics and adjust SEO tactics based on search trends and algorithm updates.
3. Content Management & AI-Powered Enhancement
   - Efficiently manage and update website content across multilingual platforms to support marketing campaigns.
   - Use generative AI tools (e.g. OpenAI/GPT) to enhance relevance, consistency, and volume of digital content.
   - Collaborate with marketing and product teams to ensure timely updates, strong messaging, and clear calls to action.
4. Marketing & Integration Support
   - Support campaign-specific landing pages, A/B testing, and personalisation using Salesforce Account Engagement and other MarTech tools.
   - Manage marketing automation flows using Zapier and other integrations.
   - Work closely with stakeholders to gather feedback and continuously improve the digital user journey.

Skills & Experience Required

• - Excellent interpersonal and collaboration skills—able to liaise confidently with marketing, product, and leadership teams.
• - Strong experience in SEO—with a measurable track record of improving search rankings and organic traffic.
• - Familiarity with AI-enhanced content strategies, including how to prompt and refine content using tools like OpenAI.
• - Proficiency in WordPress development (themes, plug-ins, customisation).
• - Working knowledge of HTML, CSS, JavaScript, and PHP.
• - Comfortable managing website hosting, plug-ins, and troubleshooting.
• - Competent with marketing tools such as Salesforce Account Engagement and Zapier.
• - Strong project and time management skills; able to handle multiple priorities efficiently.

Preferred Qualifications

• - Degree in Web Development, Computer Science, Digital Marketing, or a related field.
• - Certifications in Google Analytics, SEO, HTML/CSS, or AI tools (e.g., ChatGPT for marketers).
• - Prior experience in an agency or corporate marketing team with measurable SEO and digital content outcomes

Good Salary

Pertanyaan dari perusahaan

Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a web developer?
• Do you have experience with Search Engine Optimization (SEO)?
• How would you rate your English language skills?